Businesses from across the West Midlands gathered in Birmingham to hear the latest in Mobile Marketing about emerging technologies and channels for the future, from some of the UK’s most experienced mobile marketing experts in Europe.
Sponsored by Business Link West Midlands and in partnership with Birmingham City University the Making Mobile Marketing Work event provided insightful information into how mobile marketing can work for businesses, looking to expand their horizons into a range of different channels available in creating mobile marketing campaigns.
Mark Brill, CEO of Formations gave the first introductory presentation on the reasons why mobile marketing is becoming such a huge phenomenon and different ways mobile can be accessible to the consumers. He also touched on the future of technology and where it’s all going, by showing the audience a very intriguing video of the endless possibilities where technology is heading.
Jason Cross, from Incentivated, delved into the effectiveness of mobile interactivity with customers, as well as presenting case studies of successful brands who have taken advantage of mobile and have produced successful mobile marketing campaigns, one of the strongest being Marks & Spencer’s innovative mobile campaign, which has seen Marks & Spencer’s customers engaging with their products.
Jo Garcia, Velti, finished off the session with an insight into how some brands are optimising opportunities by creating various advertising formats through mobile technology.
The NTI- New Technology Institute part of Birmingham City Universities Faculty of Performance, Media and English- is responsible for running the event with MiNetwork. This year the event was also sponsored by Birmingham Business Link to encourage professionals to engage with revolution of mobile marketing.
In support of this event, Business Link & Birmingham City University have set up a one-day practical training course on Mobile Marketing for businesses.
Filed under: Uncategorized |
BCU ECCE 
Leave a comment