What is Augmented Reality?
The innovation of virtual technology- Marc Rene Gardeya from Germany explains…….
At the Mobile Marketing Event on the 1st December, the term ‘Augmented Reality’ or ‘AR’ for short came up a few times. Augmented Reality is the live direct or indirect ways of viewing the real-world environment, where by elements are augmented by virtual computer-generated technology. As the mobile marketing event presented new and innovative ways of developing promotional marketing techniques implementing mobile technology; AR is something which is slowly becoming a new way of experiencing the powers of developing mobile technologies.
Marc Rene Gardeya, founder and CEO of Hoppala from Stuttgart, Germany was invited to attend the mobile marketing event; by the NTI-New Technology Institute part of Birmingham City University as part of the European Creativity Voucher- which is a current project that sets to enable companies in different EU countries to collaborate and work together.
It was great to have Marc there because he got a chance to network with businesses in the West Midlands, who want to explore how mobile marketing could work for their business. Interestingly, in Mark Brill’s presentation on ‘Building the perfect App’, there was mention on AR and a short video of Marc Rene Gardeya in action, demonstrating how AR works on mobile phones.
To hear more about Augmented Reality and information on Marc’s company, Hoppala watch the video link here on the BCU ECCE Blog.
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